In conversation with Avi Bartov of GamaSec, an ICE71 Accelerate 4 startup

Date: 09 Jun 2020

We caught up with Avi Bartov of GamaSec, a member of ICE71 Accelerate’s fourth cohort.

Q: Tell us more about yourself.

I’m Avi Bartov, CEO and co-founder of GamaSec, a company based in Tel Aviv, Israel.

Q: What inspired you to start your startup? What is your goal or dream for your startup?

GamaSec was founded in 2006 with a mission to lower risk for small businesses. Back then, we were a security solutions advisor.

In 2017, we made a strategic decision to create alliances and partnerships with insurance companies. We realised that cyber insurance is going to see more focus with insurers worldwide, but most insurers do not have the background or the expertise in order to provide this kind of service. The missing piece of the puzzle was the growing need for a partnership between a cybersecurity company and an insurance company. Here’s where and how we come in — our technology, when bundled with cyber insurance policies provided by our insurance partners, reduce their exposure and increase their brand awareness.

Q: What is the problem you want to solve with your product/ solution? Tell us more about your solution.

GamaSec provides a pre-breach virtual hacker technology designed to prevent cyber attacks, minimizing the exposures that cyber insurance policyholders face, instead of just risk mitigation.

Right now, we are working towards the next generation pre-breach cybersecurity for insurance carriers – with GamaEye. GamaEye is a powered GamaSec Patent technology that enables businesses of all sizes to detect combat and recover from web cyber-attacks in real time significantly reducing the risk of data breach.

It is a web attack detection technology that uses changeable deception elements to identify and reveal malicious activity targeted at business websites.

Q: Who might find use for your solution?

Insurance providers and brokers that are providing cyber insurance policies to small to medium-sized business owners. These parties would be our potential channel partners.

By blending in this next-level detection and prevention technology with their cyber insurance policies, our insurance partners would be able to reduce exposure and increase brand awareness.

Q: What have you enjoyed the most being a part of the ICE71 Accelerate programme?

Meeting people from different backgrounds and learning from their experiences, which helped the cohort members get feedback in improving our respective companies.

Watch GamaSec pitch at ICE71 Accelerate 4 Virtual Demo Day on 25th June!

Learn more about GamaSec at


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