Senior DevSecOps Content Writer

GuardRails is now ready to step up and go full blast in letting the world know how awesome we are, and we’d like you to be a part of that journey! Leading the content writing team and reporting to the Global Communications and Branding Director, you will be managing and overseeing the overall content creation.
As a Sr. Content Writer, you will be a part of the content writing team, creating all necessary content for various channels, and various target audiences including CISOs, CTOs, executives and security engineers.

Mission

• This role’s mission is to introduce Guardrails to the market by providing valuable content to the professionals practicing DevSecOps and AppSec today.

Accountabilities, Goals and Outcomes

• Fill in our content bank with relevant and informative content in various formats and for various channels (blog, social media, PR, website, and the like)
• Implement a strong multi-channel SEO content writing strategy, adjusting and optimizing content to improve score
• Establish the brand integrity of GuardRails and strategically position the company as a trusted and reputable brand
• Own engagement and conversion success metrics on all paid and organic channels, including: blog traffic, visit to conversion metrics, engagement rates and SEO scores

Who You Are

• Solid communicator, both written and spoken
• Meticulous and has high attention to detail
• Analytical with a data-driven approach
• Getting materials organized and tasks on track is in your nature
• Pretty much a machine who likes to be on top of everything (no pun intended)
• Equally excited about building and initiating useful activities and facing challenges, and rocking it each time
• A resourceful, creative, clever, respectful, fun and empathetic person with high integrity and professional ethics

Your Responsibilities

• Build and implement an effective content creation process (from conceptualization to creation to publication)
• Manage and produce content to create a cohesive image and message for all communication channels, as per our branding guidelines
• Work with the engineering team for technical content or product details that need to be understood and translated into a relatable manner
• Research and stay up to date with the latest industry and competitor trends, topics, content and best practices
• Measure and report conversion and engagement KPIs (including but not limited to: CR, CTR, open, read and click rates, and blog page visits)

You pretty much have the job if

• You’ve been a writer of a content or editorial team for at least 1 year in a B2B SaaS company (AppSec, DevSecOps knowledge and/or experience is a huge plus)
• You have a good understanding of who our target customers are, how and where to target them and speak to them effectively
• You have an understanding and familiar use of tools such as Google Analytics, Google Keyword Planner, SEMrush or WordStream, and Surfer SEO
• You have extensive experience in tech content writing, both technical and engaging content writing styles